Victory is essential
The Trotteur Français Society is an association that organizes and develops trotting races in France. To promote its biggest competition, the Prix d'Amérique Races ZEturf and its grand final, La Société du Trotter Français called on our expertise to imagine and design its communication campaign.
Our creative concept is inspired by motor racing. The iconography is intended to be eventful, exhilarating and impacting. Each movement is accentuated and increases the spectator's emotion tenfold. The horse, which carries it, radiates and leaves behind a trail of light filled with energy and passion.
