Founded on October 21, 1864 under the name “Société du Demi-Sang” (Half-Blood Society), the non-profit association known as the “Société d'Encouragement à l'élevage du Trotteur Français” (SETF) has as its primary mission to promote the development of trotting races in France and to protect the unique characteristics of the French trotter breed. Now called “Société du Trotteur Français,” the evolution of the association's logo was a natural step. The creative team breathed new life into the “LeTrot” logo to perfectly reflect the two pillars of the association: the sulky and the stirrup. Playing with perspective, the stirrup now takes center stage, showcasing its elegant silhouette, while the silhouette of the sulky is outlined in the background. Through this creation, the soul of the association is combined with a refined aesthetic, creating much more than just a logo: it is the promise of unlimited experiences.
