At BANANA, AI doesn’t replace expertise—it enhances it. We combine it with art direction, photography, video, and 3D to amplify our creativity tenfold. It adds a new skill to the agency without ever replacing our own: it’s our intuition that guides every project, and it always will.
PRE-PRODUCTION
From a word or sketch to a key image, to validate a concept before production. Our initial creative ideas—whether expressed through words or sketches—take shape as key visuals thanks to AI, allowing us to validate our vision before production.
PHOTOGRAPHY & AI
The artistic direction, validated by AI, is brought to life in a real-life photo shoot. Starting with our initial concepts, we use AI to define the framing and artistic direction: you’ll see your campaign before the first day of shooting. We then produce it in a live shoot with our photographers.
3D & AI
Textures enhanced by AI, faithful to our 3D models. AI enhances our 3D renders: based on our 3D models, we use it to enrich effects and material textures while remaining true to the products.
VFX & AI
Filmed live, enhanced in post-production. We film on location, in the studio, or outdoors, then use AI to replace backgrounds, extend shots, add detail to the image, or clean it up.
R&D
What works internally becomes a service. We test new tools every month: what works internally becomes a service for our clients.
BRIEF AND SCOPE
We set the goals, uses and framework, including respect for your brand and rights.
ART DIRECTION
Moodboards and visual routes defined by our creative team.
GENERATION AND SELECTION
Producing the images or videos, then selecting and refining them.
RETOUCHING AND FINISHING
Retouching, compositing and quality control by our designers.
ROLL-OUT AND DELIVERY
We adapt the content to all your formats and channels.
Key visuals and campaign visuals
Product and lifestyle images
Videos and animated content
Variations for social media, web and print
Retouched high-definition files
HOW LONG DOES A PROJECT WITH AI TAKE?
A few days for pre-production key visuals, and usually 2 to 6 weeks for a campaign. Shorter timelines are possible depending on the project.
DOES AI REPLACE YOUR TEAMS?
No. AI adds a skill to the agency without replacing ours. Every final deliverable is approved by our teams, never raw AI output.
IS YOUR USE OF AI REGULATED?
Yes. The use of AI is disclosed and documented on every project, in line with the GDPR and the European AI Act.
WHAT BUDGET SHOULD I PLAN FOR?
Every project is quoted individually, based on its scope. Get in touch to discuss it.
DO YOU WORK WITH BRANDS OUTSIDE LILLE AND LYON?
Yes. From our offices in Lille and Lyon, we work with brands all over France and internationally.
