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Lapierre

Photo/video
80 years

To celebrate LAPIERRE’s 80th anniversary in 2026, we’ve created a film dedicated to an exceptional anniversary edition: a limited series of 80 bicycle frames. Conceived as a true exploration of technology, this film highlights the excellence of French craftsmanship and the boldness of LAPIERRE’s engineering, guided by a constant pursuit of performance and innovation. With a laboratory-inspired aesthetic, the frame is revealed through 3D analyses, 360° views, and photogrammetry that precisely showcase every curve. Macro shots then highlight the materials, capturing up close the finishes and details that make this edition an exceptional piece.‍

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