Gobik

A Spanish brand rooted in performance cycling culture, Gobik develops technical gear designed to tackle the most demanding conditions. With SUPERARMOUR, the brand's most cold-resistant jacket ever, the challenge was to convey a sense of protection capable of holding up to -8 °C.

We designed a 3D animation where the cold gradually sets in. As the temperature drops, vegetation freezes, and materials crystallize. The jacket endures this descent without faltering. It reveals a design engineered to resist when the environment turns hostile. Face the cold, where protection is paramount.

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