More runs, more life
KIPRUN, DECATHLON’s running brand, stands out for its high standards and close connection with athletes, both in everyday life and in competition. For the launch of its new visual identity, we partnered with KIPRUN on a film unveiling the new logo, designed to evoke a sense of momentum.
This motion-design film, inspired by the imagery of the starting blocks, is accompanied by a custom sound design. From KIPRUN’s origins through its support of runners worldwide, to the creation of the logo and its typography, the film signals a clear commitment: to move forward in a different way.
