Kiprun

Developed at the heart of the Decathlon ecosystem, KIPRUN has established itself as the leading French running brand in performance gear, designed to push runners to their limits on the highest levels of competition. With the KIPSTORM, KIPRUN reaffirms its ambition by choosing a 3D animation as the setting for its official launch: a three-act film that tells the story of a shoe born from the urban environment. It slowly emerges from its case—the result of time and accumulated effort—before being revealed in all its glory. A live-action finale unleashes its full potential: frenzy, bursts of speed, and an explosion—just like the athletes it is designed to carry to the top.

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