Be ahead, look ahead
To support the launch of JULBO's EVAD-2 head-up projection sports glasses, our agency imagined a 360° campaign highlighting their innovation. From conceptualization to storyboarding, through production and post-production, we designed a compelling visual universe that celebrates performance and freedom.
Through dynamic and immersive images of athletes in action — running and biking — we showed the effectiveness of these glasses, allowing you to stay focused while easily accessing essential information, without compromising on performance. Video capsules, print visuals... each medium reflects this spirit of innovation and self-improvement.
