Blackbird
As a leading French tire manufacturer, HUTCHINSON designs high-performance solutions for the most demanding cyclists. For the launch of the Blackbird line, we produced a film that captures the two complementary visions of the new models.
The Race tire, designed for maximum speed and efficiency, and the All Season tire, designed to maintain traction in all conditions, are contrasted in a two-part narrative. The film highlights HUTCHINSON’s performance, from speed to extreme conditions.
