J12
An iconic French fashion house, CHANEL has established the J12 watch as a benchmark timepiece, recognizable for its iconic design and ceramic craftsmanship. This creation is part of BANANA’s Research & Development initiative. An in-house project, undertaken without a commission or partnership, conceived as a free-form exploration of the timepiece.
We created a 3D animated film, accompanied by an original soundtrack, set in a suspended universe that accompanies the watch’s construction. Parisian architecture, mechanics, and light interact to reveal the J12 in an ethereal balance. Step into a vision of suspended time.
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