Start the thrill
SHARK, a motorcycle helmet brand founded in Marseille, is driven by a culture of speed, precision, and performance. As part of its rebranding, the brand has adopted a new tagline: “START THE THRILL.”
We designed a new visual identity centered on a custom typeface, new colors, and visuals inspired by the thrill of the ride. SHARK sports a new identity reinforced by the momentum of a launch, a representation of acceleration, and the rider’s instinct.
