We Are Back
An iconic brand in French cycling, LAPIERRE has built its reputation at the highest level of competition, driven by innovation, precision, and a commitment to excellence. To mark its return to competition alongside the Picnic PostNL team, the challenge was to announce this partnership through an animation that would signal the start of a new chapter.
We conceived a campaign designed as a trajectory, where light and movement shape the race. A shared project rises from the Dutch countryside to the Alpine peaks through this 3D animation.
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