Fouganza

FOUGANZA is the DECATHLON brand of equestrian equipment, which combines safety, accessibility and performance. For the launch of its airbag vest, the brand is highlighting its In&motion technology, designed to remain discreet in real situations.

We created a video capturing a training session as close as possible to practice. The staging reflects trust and freedom of movement, in an approach where protection blends naturally into the gesture. For their internal event, the Innovation Awards, we also created short 3D animated videos to highlight the details of this technology.