The European leader in DIY consulted us as part of the redesign of the visual identity of its internal brands, MDH - Marques Des Habitants. Naterial, Spaceo, Inspire, Dexter, Sterwins, Sensea, Lexman, Standers, Artens, Luxens, Delinia, Axton, Geolia, Equation. Our initial mission was to create a framework that would ensure visual consistency between each of the brands while allowing them graphic freedom in the creation of future identities.
In a second phase, we redefined the identity of three of the 15 MDH brands, namely Spaceo, Inspire, and Naterial. The other visual identities were created or are being created by internal teams in accordance with the approved framework. The aim of rolling out these new identities to all MDHs is to ensure overall consistency. To this end, a graphic charter has been drawn up for each of the logos we have created.
